Logotype / Graphic Identity / Brand Guide Personal Branding
Client
Easily the most confused and demanding client I've ever worked with.
About This one is mine. Aranza Herce is my personal brand — the space where my work as a Brand Designer and Creative Director lives. Building your own identity is harder than building one for a client. You know too much and nothing at the same time.
Concept
The logotype starts with a sketch from a childhood notebook — drawn before I knew anything about design, before I even considered it as a career. That felt like the right place to start. Not with what I do now, but with where it actually began.
Graphic Identity
Each letter is drawn differently — geometric, organic, loose — because that's how I've always worked: structured but never rigid. The "Original, 2004" stamp is a reference to when the story started, not when the brand launched. Everything else is built around consistency which, not coincidentally, is what I care about most in the work I do for others.
