Aranza Herce - Coffee Shop Branding

Logotype / Graphic Identity / Applications Design / Menu Design

Café Branding | Avi Café

Client
Avi Café is a family-owned café that blends traditional Mexican flavors with French-inspired dishes. The goal was to create an identity that reflects both sophistication and a cozy appealing to a diverse range of customers. Inspired by the Chicago café scene, the brand embraces a retro aesthetic combined with modern and feminine elements. Pastel tones paired with bold blue accents in the applications to ensure design stands out while maintaining a fresh and elegant feel.

Concept
The concept aims to evoke a sense of warmth and elegance while staying approachable and inviting. The design balances the classic and contemporary, allowing the brand to feel both timeless and fresh. The use of a typewriter-inspired typeface and playful illustrations adds character and personality to the brand.